Purpose of the job:

The post holder will work with the Head of Marketing & Outreach to promote the charity’s mission and its services primarily by managing City Gateway’s digital marketing and social media activity and campaigns.

Duties and responsibilities
Digital Marketing
• Update City Gateway’s website and manage the back end processes and data downloads.
• Lead search engine management activity including SEO and PPC campaigns via management of a digital agency.
• Review Google Analytics regularly and make recommendations to optimise the user journey and experience.
• Keep abreast of the latest digital marketing trends and techniques, liaising with similar charities and other organisations to employ best practice.

Strategy
• Evolve and develop City Gateway’s social media strategy to increase visibility and engagement with City Gateway’s audiences managing content creation and building our social media communities.
• Assist the Head of Marketing to implement the Marketing Strategy and subsequent annual plans, taking ownership of digital and media output and promotional activity.
• Understand City Gateway’s delivery model and all the options available to service users.

Brand
• Be a brand guardian for the Charity, ensuring best practice and consistency throughout our public profile while also building brand presence and recognition.

Campaigns
• Develop and implement innovative and measurable digital marketing and social media acquisition campaigns to support the work of outreach to recruit students to City Gateway programmes.
• Develop end-to-end understanding of the recruitment cycle and coordinate marketing initiatives internally to ensure adequate retention through the engagement and onboarding period.

Reporting
• Produce regular KPIs on the effectiveness of marketing activity including social media and website activity and take optimisation action as required.
• Complete evaluations of projects and make recommendations for future campaigns.

Other
• Manage relationships with digital, print and creative agencies to the agreed performance criteria.
• Deputise for the Head of Marketing as needed.

Please email your CV and covering letter to hr.recruitment@citygateway.org.uk

Interview date: TBC

Closing date: TBC